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US English Voiceover (American English Voiceovers)

What Is a Voiceover and Why Do I Need One?

what is voiceover

According to Wikipedia's article on voiceover, a voiceover is:

"a production technique where a voice - that is not part of the narrative (non-diegetic) - is used in a radio, television production, filmmaking, theatre, or other presentations. The voice-over... is pre-recorded and placed over the top of a film or video and commonly used in documentaries or news reports to explain information."


It is pretty clear why you would need a voiceover for telephone systems, audio books, narrations, video games, and commercials – but did you know that many businesses are now adding voiceover their websites, business presentations, and tutorials?


Adding a voiceover offers the following advantages for your business:

  • Modernizes your project
    A decade ago, text was good enough, but in today’s modern world, people expect more. A modern project requires a modern medium.
  • Imbues your company with personality
    The voice actor’s vocal qualities, tone, and cadence create a “personality” for your company. 
  • Humanizes your company
    Your company is not represented by cold words on a page. Instead, your company has a human voice and is therefore perceived by customers as friendlier and more accessible.
  • Offers convenience for your customers
    Customers need not sit and read every word, but can listen while they work, commute, or even while making a cup of coffee.
    In today’s busy world, if you had to sit in front of a computer to read a webpage, what are the chances of you having enough time to read the whole thing?


Yes, a voiceover enhances your project and gives your company an edge. However, it is important to realize that a voiceover also represents you and your business, and it is therefore crucial that the voiceover be recorded professionally and by the right voice actor.



Article by Victoria Feinerman


US English Voiceover (American English Voiceovers)

US English Voiceover (American English Voiceovers)

US English Voiceover (American English Voiceovers)

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