Every voiceover reflects a certain vocal style. When ordering a voiceover, you can often rely on the voice talent to select the correct style for your script, if they have extensive experience. This works most of the time; however, in some cases, you might have in mind a very specific way of performing the script.
To get the read you want, you need to convey your vision to the voice talent. You can do this by:
Once you have sent the necessary information to the voice talent, the voice talent should then record a short demo of part of the script in the requested style. If the voice talent does not nail it, explain what should be changed, and ask the voice talent to record a new demo. (In the event that the voice talent does not manage to produce the desired style within 3-4 rounds, consider hiring a different voice talent.)
Once the voice talent sends you a demo in the right style, you can approve it, and the voice talent will then record the whole script. It is important to note that approving a demo is like approving a carpenter’s plan for a kitchen renovation. The carpenter will build your kitchen to the approved plan, and you cannot redo the kitchen without paying for the changes, because the carpenter has already invested time and effort to do the work. The same goes for voiceover: once you have approved the demo and the voice talent has recorded the entire script in the approved style, any changes will need to be paid for. Therefore, it is important to think carefully before approving a demo, just as you would before approving a carpentry plan.
(You might think that voiceover is easy and fast to redo, because it is “just talking”, but it takes time to produce a voiceover.)
In summary, if you have no specific vision of how the voiceover should sound, and the voice talent is experienced, ask them to recommend a style. Otherwise, to get the voiceover read you want, you need to:
Article by Victoria Feinerman