Ok, so I’ve decided to boost my business and add a voiceover to my project.
I have a computer microphone and a nice voice. Why not record it myself?
There are a multitude of reasons why you should hire a professional voice talent to record your company’s voiceover:
• Vocal skills
A professional voice talent has all of the vocal skills I listed in How Does One Get Into Voiceovers?. These qualities include excellent enunciation, ability to read difficult words and alliterative phrases without stumbling, and knowledge of how to speak into a microphone correctly.
• Audio quality
A professional voice talent records your project using high-quality recording equipment, and can produce clear sound without background noise.
• Information retention
Research shows that listeners are more likely to retain what they hear, when the message is delivered by a professional voice talent.
Here's a little demonstration:
You are a customer calling a world-class company called “Starshine Software Studios”. The CEO, Peter Potter, decided that Joe from Accounting has a nice voice and should record the company’s telephone message.
• Unfortunately, when you listen to the message, you notice the following:
• When Joe says “Starshine Software Studios”, he stumbles. When doesn’t stumble, a loud hissing sound is heard with each “S”, irritating your ear.
• When Joe says “For Peter Potter, dial 1”, a loud poofing sound (called a “plosion”) is heard with each “P”, not only irritating, but hurting your ear.
• You can hear the saliva in Joe’s mouth, and you are disgusted.
• You can hear Joe’s loud, gasping breaths, and you are distracted.
• While Joe tried to sound friendly and happy, you can tell that he was faking it.
• Joe has a local accent that is a little hard for you to understand.
• You can hear static in the background, slight echoes from the room he sat in to record the message, and even people walking or phones ringing in the background.
• When Joe reads the company’s all-important slogan, his delivery does not hold your attention, and you hang up out of boredom.
By the end of the message, you have decided that “Starshine Software Studios” is not very professional and perhaps you’ll take your business elsewhere.
Remember: Your company’s voiceover represents your company! Voice over is not the place to cut corners.
For a video explanation, see The Voiceover Wiener.
Article by Victoria Feinerman