A voice over (also written "voiceover" or "voice-over") is:

1. The voice of an off-screen narrator, announcer, or the like.

2. A televised sequence, as in a commercial, using such a voice.

3. Any off-screen voice, as that of a character in a narrative. *

It is pretty clear why you would need a voiceover for telephone systems, audio books, narrations, video games, and commercials – but did you know that many businesses are now adding voiceover their web sites, business presentations, and tutorials?

Adding a voice over offers the following advantages for your business:

• Modernizes your project

A decade ago, text was good enough, but in today’s modern world, people expect more. A modern project requires a modern medium.

• Imbues your company with personality

The voice talent’s vocal qualities, tone, and cadence create a “personality” for your company.

• Humanizes your company

Your company is not represented by cold words on a page. Instead, your company has a human voice and is therefore perceived by customers as friendlier and more accessible.

• Offers convenience for your customers

Customers need not sit and read every word, but can listen while they work, commute, or even while making a cup of coffee.

In today’s busy world, if you had to sit in front of a computer to read a webpage, what are the chances of you having enough time to read the whole thing?

Yes, a voice over enhances your project and gives your company an edge. However, it is important to realize that a voice over also represents you and your business, and it is therefore crucial that the voice over be recorded professionally and by the right voice talent.

You can listen to an audio presentation of the advantages of voice over at Enhance Your Project Through Voice Over.

* Definition taken from Dictionary.com, "voiceover," in Dictionary.com Unabridged (v 1.1). Source location: Random House, Inc. http://dictionary.reference.com/browse/voiceover. Available: http://dictionary.reference.com. Accessed: November 16, 2008.

What Is a Voice Over and Why Do I Need One?

Professional US English Voice Over

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